Brand Launch & Media Relations for Latina-Owned Wine Company

Challenge

Partners and Grapes, a Latina-owned boutique wine company specializing in organic wines from Spain, needed to expand brand awareness and market traction in North and South Carolina. Founder Mary Anna Ossa sought to share her inspiring entrepreneurial story while educating consumers about her company's unique value proposition: 100% CCPAE-certified organic wines that deliver a cleaner, healthier drinking experience.

Our Approach

We developed a targeted media relations strategy focused on four key markets: Charlotte NC, Columbia SC, Greenville SC, and Charleston SC. Our multi-channel approach included:

• Strategic storytelling positioning Mary Anna as an immigrant entrepreneur breaking barriers

• Targeted media pitching to local and regional journalists, bloggers, and influencers

• Press release development highlighting brand differentiators and product quality

• Collateral creation optimized for diverse media channels

• Product launch coordination for new Rosé wine introduction

• Food blogger and influencer outreach for extended reach

Result

Within six weeks, our targeted media campaign generated significant market visibility:

• Secured coverage in 6+ major media outlets including Columbia Business Report, Charlotte Observer, Post and Courier, The Herald, and Charleston Regional Business Journal

• Generated approximately 2.55 million impressions across target markets

• Achieved 17,700+ social media reach through food blogger and influencer features

• Drove 57 social media engagements from influencer partnerships

• Successfully launched Rosé wine with coordinated media coverage

• Established Partners and Grapes as a recognized brand in target retail markets