Stakeholder Engagement & Media Relations for Solar Groundbreaking

Challenge

Kuubix Energy, a full-service solar installation company, partnered with Southern California Edison to expand SCE's Community Renewables Program. With the support of Solegreen, a global clean energy investor, Kuubix designed and developed a 3 MW-AC solar facility in Lancaster, CA. Kuubix and Solegreen planned a groundbreaking ceremony to initiate construction and inform the community and business partners about the project. CPRA Studios was brought on with just eleven days until the event to manage outreach to elected officials, business partners, and media.

Approach

Our team moved quickly across three tracks. On the government affairs side, we conducted direct outreach to federal, state, and local elected officials and their staff, securing attendance and participation on a compressed timeline. On the media side, we drafted a media advisory and press release and pitched the event to local outlets. Simultaneously, we developed talking points for speakers and coordinated daily check-ins with Kuubix to approve materials and track confirmations.

Result

The groundbreaking received attendance and public recognition from the offices of House Representative Mike Garcia, California State Assembly Member Tom Lackey, and Los Angeles County Board Supervisor Kathryn Barger. Southern California Edison representatives and Solegreen's investors from Israel also attended. The Antelope Valley Times featured the project in their Business Section, extending awareness beyond the event itself.